VOLUME 6 | JANUARY 2026 | AFRICA MICE UPDATE
Strategic Insights for Africa's Business Events Industry
"From Emerging Markets to Global Meeting Powerhouses: Africa's MICE Industry Enters a Defining Chapter"
Africa's Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is entering a defining chapter. Long viewed as an emerging frontier for global business events, the continent is now positioning itself as a strategic convening hub driven by economic integration, infrastructure investment, and a growing demand for purpose-led engagement.
The African Continental Free Trade Area (AfCFTA) is a massive undertaking, aiming to create the world's largest free trade area with a combined GDP of approximately $3.4 trillion and a market of 1.4 billion people.
Read more
As the business events calendar for 2026 gathers momentum, Zuri Events is officially back in office and fully mobilised—ready to design, manage, and deliver high-impact events across Africa.
Read more
After the remarkable success of the Africa MICE Summit 2025, anticipation is already building for the 2026 edition, set to take place from 9th to 11th September 2026, in Nairobi Kenya.
Read more
We are excited to announce the release of It's a MICE World Magazine, now available to read online. This edition captures both the progress and promise of Africa's MICE landscape.
Read MagazineJoin our new WhatsApp channel for real-time industry insights, opportunities, and strategic trends shaping Africa's MICE industry.
Join ChannelMICE success in 2026 is measured beyond delegate numbers—focusing on trade outcomes, knowledge transfer, and sustainable impact.
Investments in convention centres, hotels, transport networks, and digital connectivity are reshaping Africa's destination competitiveness.
Agri Expo 2026
Jan 17-20, 2026 • Cairo, Egypt
How business events are driving Africa's economic integration.
Read Analysis →After the remarkable success of the Africa MICE Summit 2025, anticipation is already building for the 2026 edition, set to take place from 9th to 11th September 2026, in Nairobi Kenya.
9-11
September 2026
5+
Key Features & Stages
Global
Representation Expected
Youth
Innovation Stage
With over 18 years of experience in event management and consultancy, Zuri Events has built a reputation for transforming ideas into strategic, memorable, and results-driven experiences. From regional conferences to high-level investment forums, our work continues to shape how organisations convene, engage, and create impact through events.
Client Retention Rate
Years Partnerships
Award-Winning
MEA, World MICE, UK Hospitality Awards
Sustainability
Green Innovations Leader
MICE Community-Focused News Updates
Receive key MICE news, industry opportunities, strategic trends, and curated updates from across Africa
MICE Update WhatsApp Channel
Real-time insights & industry conversations
Stay ahead with instant updates on Africa's growing MICE industry