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The MICE Hub is a sustainability and innovation hub that supports start-ups and growth stage businesses in Africa's Meetings, Incentives, Conferences, Exhibitions and Events Industry. We work closely with Convention Bureaus, tourism agencies, MICE venues, Academia, PCOs, DMCs and many other stakeholders. 

The pillars of our work at the MICE Hub are:

  • Sustainability

  • Technology & Green Innovations

  • Research & Measurement

  • Training & Development

We support companies with skills and tools to enable them produce green meetings. Our advisory services are developed to equip companies to incorporate and implement measures that enable them to comply with ISO 20121 and other standards.


We have a comprehensive toolkit that includes best practices, vendor surveys, templates, and contract clauses to equip companies in the meetings & events industry to plan sustainable events.

MICE Hub Tools

MICE Hub Tools

The tools and facilities at at the MICE Hub are tailor-made to support organizations in the Meetings, Incentives, Conferences, Exhibitions and Events industry in Africa during and post the recovery period.

Virtual Streaming Studio

Virtual livestreaming enables you to get your messaging to a wider audience through virtual events.


Our live streaming studio is perfect for virtual recording in a safe space, complete with everything you need to create incredible, high quality production content. Our event crew will help you plan and run your virtual event.

Meeting Rooms

The MICE Hub manages a number of meeting rooms and conference halls across different cities which provide the perfect backdrop for meetings, conferences, exhibitions and even social events and weddings!.


When you book our meeting rooms for your event, you get the support of a qualified and experienced event management team to ensure that your event runs smoothly.

We have installed health & safety protocols in place to ensure that your guests are safe and comfortable.

Podcast Studio

Audio content is an important and powerful marketing platform. MICE Hub supports companies to leverage on the business potential of  audio branding.


You can literally be recording your first podcast, audiobook, radio production or voice over within minutes of entering our studio.

Video Conferencing Studio

Video conferencing is an online technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together.


This technology is particularly convenient for business users in different cities or even different countries because it saves time, expenses, and hassles associated with business travel.


Our videoconferencing facilities allow you to host your virtual meetings in a professional environment.

MICE Tech Incubation Hub

We have partnered with Africa Tourism Technologies Hub and several other partners to incubate technologies for Africa's MICE industry.

If you have an innovative and sustainable solution that is potent and scalable, we would love to hear from you.

Coworking Space

We have created a unique coworking space for MICE startups and growth stage business that are in recovery following the disruptions caused by the COVID pandemic.

Our co-working centres are based in Nairobi, Kenya and Lusaka, Zambia.

Ready to find out more?

You can request more information on any of the services officered by the MICE Hub. If you wish to use any of our studios, a scheduled appointment is required.


We are constantly seeking partners to support our incubation hub.


To make a contribution towards supporting MICE Technologies in Africa, email

Find Out More
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