Stay Updated on MICE: What's Happening Around the World?

Africa Tourism Investment Forum Launch

Kenya launched its inaugural Africa Tourism Investment Forum (ATIF), a premier platform dedicated to driving capital flows and partnerships into Africa's tourism sector.

The Forum is organized and managed by the African Tourism Board and was officially launched at the 15th edition of the Magical Kenya Tourism Expo (MKTE). MKTE took place from 2nd - 4th October 2025 bringing together over 6500 delegates and 417 exhibitors from across the World.

Astro-tourism Initiative

Kenya has unveiled Astro-tourism, a new tourist attraction targeting Astronomy enthusiasts in efforts to diversify tourism offerings and market destination Kenya.

Kenya National Convention Bureau Revival

Cross sectoral stakeholders are advocating the revival of the Kenya National Convention Bureau to spearhead MICE growth and bid for international Events.

Government Call for Diversification

The government calls for diversification and innovation to compliment traditional tourism and compete in East Africa.

First MICE Investment Guide Launch

Africa Launches Its First MICE Investment guide to Support Investors in the MICE Industry. The guide was launched during the 8th Annual Africa MICE Summit 2025, held from September 9 to 11 at the KICC in Nairobi, Kenya.

Rwanda Tourism Excellence

Rwanda was commended at Akwaaba African Travel Market (Lagos) where President Paul Kagame won "Champion of Travel and Tourism in Africa" and the Rwanda Development Board was awarded for excellence in tourism marketing.

South Africa Visa Initiatives

The MICE sector is welcoming new visa initiatives (MEETS, STAGES digital visa schemes) from South Africa's Department of Home Affairs, which may ease cross-border delegate flows and help in winning international event bids.

Strong Market Growth Projections

Multiple market reports project strong MICE market expansion through 2025 and beyond supporting higher corporate and incentive travel budgets.

International MICE Summit in Middle East

Notable events like the International MICE Summit (IMS25) confirmed for the Middle East (Riyadh) later in 2025, signalling continued growth and investment in MEAC (Middle East & adjacent) MICE infrastructure.

APAC and Middle East Growth

APAC (Thailand) and Middle East (UAE, Saudi, Qatar) report strong multi-day event growth and venue investment.