Africa's MICE industry, in focus
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The latest conversations shaping Africa's MICE landscape
News
Demo Riley Pushes for Inclusion of Events in Uganda’s Tourism Act Review
NTEOF President Sebulime Peter is urging policymakers to formally recognize MICE as a pillar of...
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News
Minister Tom Butime Calls on President Museveni to Support Tourism Event
Uganda's Tourism Minister has urged President Museveni to back the tourism events sector, following...
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Insights
Mombasa MICE Declaration Sets a New Direction for Africa's Business Events Industry
Africa's MICE industry has taken a significant step towards greater collaboration and...
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News
The Conversation Continues at the Africa MICE Summit 2026
The conversations taking place across Africa's business events industry all lead to one...
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News
Africa MICE Summit 2026 Unveils Comprehensive Four-Day Programme in Mombasa
The Africa MICE Summit (AMS), Africa's premier platform for the Meetings, Incentives, Conferences,...
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News
Building Momentum: Pre-Summit Activities Set the Stage for Africa MICE Summit 2026
The success of any major summit begins long before delegates arrive at the venue. It is built...
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Case Study
Learning Before Leading: Why the Africa MICE Summit Pre-Summit Masterclasses Matter More Than Ever
The most valuable conversations at a conference often begin long before the opening ceremony. That...
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News
Discover the Diverse Exhibiting Opportunities at the Africa MICE Summit 2026
An exhibition is more than a display of products and services—it is a marketplace of ideas,...
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Insights
Could Africa Become an Exporter, Not Simply a Consumer, of Event Technology?
For years, Africa's MICE industry has largely been a consumer of event technology. Registration...
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News
The Third Edition of the MICE Investors and Stakeholders Round Table Heads to Addis Ababa
The Africa MICE Investors & Stakeholders Round Table continues its continental journey with the...
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News
Nakuru to Host Inaugural MICE Investors & Stakeholders Round Table at Encore Hotel
On 7 August 2026, the Africa MICE Summit (AMS) in partnership with the Encore Hotel Nakuru will...
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News
Africa MICE Awards 2026: Nominations Open Until 15 July
Every successful conference, exhibition, incentive programme or business event has a story behind...
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