Africa's premier digital magazine redefining the future of Meetings, Incentives, Conferences & Exhibitions through innovation and excellence.
Discover how artificial intelligence is transforming conference planning and execution across the continent.
Through authoritative insights and strategic connections, we're defining the growth trajectory of Africa's Meetings, Incentives, Conferences, and Exhibitions sector.
Quarterly issues featuring industry-defining content
Reaching decision-makers across 54 African nations
Showcasing innovation and excellence continent-wide
Collaborating to elevate Africa's MICE standards globally
Our flagship publication featuring groundbreaking insights and industry analysis
In this fourth edition, we invite you to explore a wealth of perspectives and milestones. From the outcomes of the Africa MICE Summit 2025, which triumphantly returned as an in-person gathering after the pandemic, to exclusive features on trailblazers redefining the industry, this edition captures both the progress and promise of Africa’s MICE landscape. Each story reflects the passion, resilience, and strategic intent driving our continent’s event ecosystem toward global excellence.
In-depth coverage of Africa's premier MICE gathering and its implications for trade, policy, and industry growth.
How visa-free policies across Africa are accelerating MICE growth and regional collaboration.
Case studies on sustainable event practices and their implementation across African markets.
Explore our archive of insightful publications that have shaped Africa's MICE conversation.
"It's a MICE World" was established to address a critical void in Africa's events industry—the absence of a definitive publication dedicated to the unique challenges and opportunities confronting MICE professionals continent-wide.
We serve as a strategic platform for knowledge dissemination, professional networking, and innovation showcasing, connecting stakeholders across the value chain to foster collaboration and establish global standards.
Concentrating on high-impact areas that drive industry transformation
Creating meaningful connections across 54 African markets
"The authoritative voice in Africa's evolving MICE landscape."
— Industry Leadership Council
Recognized for outstanding contribution to Africa's MICE sector development.
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Quarterly thematic publications with specific submission windows
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