As Africa's Meetings, Incentives, Conferences, and Exhibitions (MICE) industry continues to expand, the Africa MICE Hub stands at the center of this transformation, serving as the continent's leading resource platform for business event professionals, investors, and destinations.
The Hub is a knowledge and connection powerhouse, designed to inform, inspire, and empower stakeholders across Africa's fast-evolving business events ecosystem. Whether you're looking to understand emerging markets, discover new venues, connect with industry leaders, or explore partnership opportunities, the Hub provides credible insights, curated content, and practical tools to help you make informed decisions.
The Africa MICE Hub helps you:
Connect with Industry Players (Directory)
The Hub provides an extensive Industry Directory where users can find hotels & venues, suppliers & services, convention centers, destinations, exhibition centers and event technology providers.
Discover Upcoming Events (Events Listing)
Users can browse and submit upcoming MICE-events: conferences, exhibitions, workshops. The site features event search, featured events and a calendar.
Access Knowledge & Insights (Knowledge Hub)
The Hub has a "Knowledge Hub" section with learning resources: for planners, for buyers, reports & toolkits, webinars/podcasts, industry insights
Read the digital Magazine (It's a MICE World)
There's a quarterly publication titled "It's A MICE World" featuring market intelligence, emerging tech, African destinations, expert articles.
Promote Your Own Business (Listings & Features)
Users can get their businesses listed and submit their own events or content. The Hub offers visibility within the network of thousands of followers and industry partners.
Stay updated on MICE
Through in-depth features, trend analyses, and regional updates, the Africa MICE Hub brings together the people, ideas, and innovations shaping Africa's business events future.
Strategic Value
By tapping into this resource centre, industry players can stay ahead of the curve, identify opportunities, and contribute to the continent's economic growth through meaningful engagement in the MICE sector.